MSR Research

What We Do

Human Insights & Market Research in South-East Asia

For over a decade, we’ve been partnering with some of the world’s biggest companies, helping them build and adapt brands, communication and products fit for complex and dynamic markets like in Myanmar.

Social Research

MSR’s Social Research Department is Myanmar’s leading social research agency, bringing over 30 years of experience in designing, implementing, and analyzing studies nationwide. Our team combines deep local knowledge with international research standards, allowing us to deliver insights that are accurate, reliable, and actionable. From large-scale national surveys to focused community studies, we have built a trusted reputation for our ability to work in diverse contexts, including conflict-affected and hard-to-reach areas, while maintaining the highest levels of quality, ethics, and professionalism.

Eia

An Environmental and Social Impact Analysis (ESIA) is conducted to assess the potential impact of a planned development project on the natural and social environment. Any planned infrastructure projects in Myanmar need to address potential impacts to be granted permission.

INDUSTRIAL RESEARCH AND BUSINESS CONSULTING (IRBC)

Unlock your B2B Potential

We provide Research & Consulting services to clients seeking to enter or expand their business in the B2B sector.

IRBC provides industrial research and consulting in all three industries—manufacturing, trading and services.

Qualitative

We dig deep into people’s lives to discover the ‘why’ behind consumer choices, to shape strategies.

Quantitative

Our variety of methodologies transform numbers into action to help you guide your strategy.

Implicit Tools

We employ tools that are able to capture emotions and track eye movements to better understand the impact of product/pack designs, digital content and communications on consumers.

Ethnography

We open a window into consumer's everyday life to help you come up with great products and campaigns.

Our Clients

The MSR team positioned themselves as a true strategic research partner to us, and their depth of local market knowledge ensured quality insights that helped us deliver our business objectives and better understand the Myanmar consumer.

Ted Liang, Marketing Director, Carlsberg Myanmar

I am very glad that we have found MSR as our research partner in Myanmar. Working in a new and emerging market is always challenging, especially when language can also be a huge barrier. Marita and her team have brought us peace in mind – combining international experience and local consumer understanding, complying to ESOMAR standards. They are very flexible and are willing to go an extra mile to find solutions for you. I’ve worked with them on several qualitative studies and some workshops, and am very satisfied with their commitment in the projects.

Anson Lee, Insights Manager Regional Marketing, Pernod Ricard Asia

We truly appreciate the efficient & gracious servicing from MSR. The team always take extra miles to deliver local insights to help addressing our business issue.
The level of detail & accountability MSR has demonstrated on the project is definitely what we are looking for as research partners. Great work!

Manager, Regional Market Research & Insights, Grab

MSR Research

What We Do

Methods

Our Clients

A Selection of Sectors We Work In

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What We Do

Methods

Our Clients

A Selection of Sectors We Work In