MSR Research

What We Do

For over a decade, we’ve been partnering with some of the world’s biggest companies, helping them build and adapt brands, communications and products fit for Myanmar’s complex and dynamic market.

Social Research

MSR’s Social Research Department is the leading social research agency in Myanmar with over 23 years’ experience and expertise in the design, implementation and analysis of research studies across Myanmar.

Eia

An Environmental and Social Impact Analysis (ESIA) is conducted to assess the potential impact of a planned development project on the natural and social environment. The Ministry of Natural Resources and Environmental Conservation stipulated that it is necessary to develop Myanmar in a sustainable way.

Industrial Research & Consulting

We provide Research & Consulting services to clients seeking to enter or expand their businesses in the B2B sector. Throughout our 20 years of experience, we have been proud partners with companies across different sectors, helping them solve complex issues in the competitive Myanmar market.

Qualitative

We dig deep into people's lives to help you understand the why's behind their behaviors.

Quantitative

We have expertise across a wide variety of methodologies to help you guide your business decisions.

Implicit Tools

We employ tools that are able to capture emotions and track eye movements to better understand the impact of product/pack designs, digital content and communications on consumers.

Ethnography

We open a window into Myanmar consumer's everyday life to help you come up with great products and campaigns.

Our Clients

The MSR team positioned themselves as a true strategic research partner to us, and their depth of local market knowledge ensured quality insights that helped us deliver our business objectives and better understand the Myanmar consumer.

Ted Liang, Marketing Director, Carlsberg Myanmar

I am very glad that we have found MSR as our research partner in Myanmar. Working in a new and emerging market is always challenging, especially when language can also be a huge barrier. Marita and her team have brought us peace in mind – combining international experience and local consumer understanding, complying to ESOMAR standards. They are very flexible and are willing to go an extra mile to find solutions for you. I’ve worked with them on several qualitative studies and some workshops, and am very satisfied with their commitment in the projects.

Anson Lee, Insights Manager Regional Marketing, Pernod Ricard Asia

We truly appreciate the efficient & gracious servicing from MSR. The team always take extra miles to deliver local insights to help addressing our business issue.
The level of detail & accountability MSR has demonstrated on the project is definitely what we are looking for as research partners. Great work!

Manager, Regional Market Research & Insights, Grab

MSR Research

What We Do

Methods

Our Clients

A Selection of Sectors We Work In

Search form

Search form

Search form

What We Do

Methods

Our Clients

A Selection of Sectors We Work In