MSR has profound expertise across Methodologies to help in different stages of your sales & marketing process.
We use different research modules in each pillar to come up with relevant insights that help develop products, processes and strategies.
- To define and prioritize consumer and business segments and learn how to address them (communication, distribution)
- To learn about consumer perceptions, attitudes and motivations to convert them into customers and increase loyalty. Know which messages resonate and which media promises the best reach.
- To understand consumer needs to develop and optimize products/brands tailored to their requirements.
- Review current practice & performance of Partners/Retailers to see where they may need to be re-aligned
- Monitoring Distribution Metrics, Market Shares and track your visibility at POS
- Retailer recommendations can heavily impact on the consumer’s brand choice. Learn about retailer/distributor needs, preferences, perceptions and how they want to engage with you to make sure they are on your side.
- Measure employee satisfaction, skill gaps, attitudes and motivations to get a picture of the current organizational culture
- Identify elements that would need to undergo a change process to attract and keep the best talent whilst sustaining market success (including employer branding studies).
- Investigate current practices and need gaps to help build educational offers
- Market Mapping and Sizing
- Usage and Attitudes Studies
- Market/ Consumer Segmentation
- Shopper & Retailer research
- Insights/Idea Screening Studies
- Concept test
- Conjoint/Choice Modeling/Pricing Research
- Product test in Central Location/Home use test
- Creative ideas screening
- Media mix optimization
- Advertising Pre-testing
- Implicit tools – Facial coding, Eye tracking
- Brand Health and Advertising Performance Tracking
- Media Studies
- Post-launch evaluation
- Customer/ Channel/Partner Satisfaction
- Mystery shopping
- POS visibility tracking
Data Collection
Most of our data is collected via Face to Face interviews using tablets (CAPI). Digital literacy is still developing in Myanmar despite a very high smartphone penetration. The consequence is a low response rate to online surveys of study participants aged 30+ (especially when they are rural and female). We do conduct online research projects but only with a younger target market.
MSR has a large in-house operations team and we don’t outsource any fieldwork to other companies to ensure data validity. We conduct studies across Myanmar (nationwide) and employ high levels of strict Quality Control measures.
Facilities
We have Central Location Test facilities in Yangon and Mandalay. Both venues are equipped with large modern kitchens and have enough space to invite consumers for testing your product in a live cooking/food preparation setting as well.
